Complete Rebrand & New Packaging Design

๐—–๐—›๐—”๐—Ÿ๐—Ÿ๐—˜๐—ก๐—š๐—˜: After 75 years, Rubies Costume Company, the largest costume manufacturer in the world, faced an identity crisis. Its branding had become outdated and uninspired. In 2020, following a last-minute rescue from bankruptcy, the new ownership sought a modern, iconic brand and packaging that would signify a "New Day" for Rubies while standing out in a competitive marketplace. ๐—ฆ๐—ข๐—Ÿ๐—จ๐—ง๐—œ๐—ข๐—ก: Working closely with their Creative Team, Rich served as Art Director and Photo Studio Manager and reimagined Rubies' brand identity. We designed a fresh, modern logo with a nod to the iconic clown from their previous branding. The packaging was completely overhauled to be clean, color-coded, and visually striking, with all-new imagery. These updates were strategically crafted to ensure Rubies stood out on shelves at Walmart, Target, and Amazon while signaling a bold new chapter for the brand. ๐—ฅ๐—˜๐—ฆ๐—จ๐—Ÿ๐—ง: Rubies has reclaimed its prominence in the costume aisle. Visit Walmart or Target, and youโ€™ll see the striking new packaging that sets Rubies apart from the competitionโ€”a testament to the brandโ€™s successful transformation.

Complete Rebrand & New Packaging Design
Complete Rebrand & New Packaging Design
Complete Rebrand & New Packaging Design
Complete Rebrand & New Packaging Design
Complete Rebrand & New Packaging Design
Complete Rebrand & New Packaging Design
Complete Rebrand & New Packaging Design