๐๐๐๐๐๐๐ก๐๐: After 75 years, Rubies Costume Company, the largest costume manufacturer in the world, faced an identity crisis. Its branding had become outdated and uninspired. In 2020, following a last-minute rescue from bankruptcy, the new ownership sought a modern, iconic brand and packaging that would signify a "New Day" for Rubies while standing out in a competitive marketplace. ๐ฆ๐ข๐๐จ๐ง๐๐ข๐ก: Working closely with their Creative Team, Rich served as Art Director and Photo Studio Manager and reimagined Rubies' brand identity. We designed a fresh, modern logo with a nod to the iconic clown from their previous branding. The packaging was completely overhauled to be clean, color-coded, and visually striking, with all-new imagery. These updates were strategically crafted to ensure Rubies stood out on shelves at Walmart, Target, and Amazon while signaling a bold new chapter for the brand. ๐ฅ๐๐ฆ๐จ๐๐ง: Rubies has reclaimed its prominence in the costume aisle. Visit Walmart or Target, and youโll see the striking new packaging that sets Rubies apart from the competitionโa testament to the brandโs successful transformation.