πππππππ‘ππ: Noom sought to expand its audience by boosting brand exposure and engagement. π¦π’ππ¨π§ππ’π‘: Collaborating with Rich and The Creative Group at PCH, Noom launched a co-branded, multi-media $25,000 Sweepstakes. This fully digital experience offered participants a chance to win $25,000 cash simply by signing up, driving excitement and interaction. π₯ππ¦π¨ππ§: The campaign achieved a significant increase in new sign-ons. Its success paved the way for multiple ongoing iterations, further solidifying Noom's brand presence and growth.