Capital One
Full Digital Co-Branded Experience & Marketing
πππππππ‘ππ: Capital One sought to expand its audience and increase new sign-ups. π¦π’ππ¨π§ππ’π‘: Partnering with The Creative Group at Publishers Clearing House, Rich and team designed a co-branded, multi-media sweepstakes campaign. This $25,000 Sweepstakes Offer provided an engaging digital experience, inviting users to sign up for a chance to win $25,000 cash. π₯ππ¦π¨ππ§: The campaign drove a significant increase in new sign-ups, far exceeding expectations. Its success has inspired multiple ongoing iterations, solidifying this approach as a proven strategy for audience growth.
