πππππππ‘ππ: BottomLine Capital aimed to expand their audience and generate ERC leads in time for Tax Season 2023. π¦π’ππ¨π§ππ’π‘: To meet the challenge, Rich and his team swiftly wrote and designed multiple bold campaigns to grow the brand. The creative direction was intentionally striking to capture the attention of the elusive social media audience, designed to βlight upβ and demand notice. In the fast-paced world of social, itβs simpleββgo bold or get lost.β Throughout the campaign, Rich closely monitored marketing analytics, continuously refining the designs to enhance and amplify the best-performing creative. π₯ππ¦π¨ππ§: The campaign delivered exceptional results, driving a significant increase in new sign-ons and clients.